Dell Case Study Example | Topics and Well Written Essays - 250 words

Dell - Case Study Example In President and Fellows of Harvard College (p.22), for Dell Company to attain their target they should expand their market beyond US to cover the entire world. They should start offering other electronic gadgets and software which they can market online. This will help to increase sales and reduce expenditure on sales hence increase their earnings. They should provide online selling website where clients can acquire music and computer software online Lowering the cost their company’s products might make consumers to perceive those products as if they are of inferior quality (President and Fellows of Harvard College, p.21). This may result to decline in sales as consumer loses confidence with the products. Also, by diversifying their products and services, Dell increase it cost of operation hence decline in profit. They will have to invest intensively in research and innovations to meet required standards resulting to further increase in operation cost. Finally the company may lose customer loyalty due decline in customer services as they embark online marketing services which results to decline in customer services (President and Fellows of Harvard College, p.22). The company may not be able to keep track of their clients if they sell their products online. This may result to decline in sales since not all customers will trust online